Together, we master the whole innovation process — aligning leadership, culture, systems and strategy — so you achieve results today and keep unlocking your full potential for tomorrow.
Innovation isn’t about chasing trends — it’s about clarity and alignment:
Yet many organisations get caught in the innovation circus — pouring resources into disconnected initiatives, pilots that never scale, or “innovation theatre” designed for optics, not outcomes.
The cost? Wasted resources. Disillusioned teams. Stalled growth.
The alternative: a clear strategy, embedded leadership, and a process that delivers genuine transformation.
I don’t innovate for you — I co-create beside you.
Yes, I can design a powerful innovation strategy and run successful projects. But the real transformation comes when you and your teams master the process yourselves.
Clarify the type of innovation that fits your next goal.
Build the skills, mindsets, and systems that make progress possible.
Ensure you can continue scaling innovation independently — with me always available at your next stage of growth.
Every organisation’s journey is unique — but the path to innovation mastery follows five essential phases:
👉 This journey is tailored to your starting point. Whether you’re defining your first innovation goals or scaling a mature program, the path adapts to your needs.
Too many innovation efforts fade once the initial project ends. To make innovation truly stick, I use the Four Quadrants of Leadership Accountability Framework at both the strategy design stage and throughout the entire innovation journey:
By addressing all four quadrants from the very beginning and reinforcing them at every stage, innovation stops being a one-off initiative and becomes part of how the organisation thinks, acts, and operates — ensuring long-term impact.
To avoid the innovation circus and instead achieve real results, I use two diagnostic tools:
Together, these tools give you both a story you recognise and data you can act on.
I’m Marilena Timotheou — an Innovation Specialist and Change Consultant who works beside leaders to turn ambition into lasting capability. With experience as a startup founder, Innovation Manager, and Head of Product at a Venture Clienting Saas and consultancy, I’ve seen firsthand what makes innovation succeed — and why so many initiatives stall in pilots and theatre.
My approach blends practical innovation expertise with a coaching-based, transformational change strategy. I unlock the potential of leaders and cultures to align, embed, and sustain innovation — so progress doesn’t just start, it sticks.
"Marilena is a powerful creator and entrepreneur. Her ability to take along stakeholders while tackling complex problems always impressed me. And will be a great asset for any leadership team. Marilena is also able to work in and across different contexts allowing her to connect the dots and think in systems. Full package!"
Fabien D., CEO @ GlassDollar